Safety 1st Announces Mark Winterbottom as Brand Ambassador

13 September 2013

Frosty to help promote child car seat safety

Safety 1st Announces V8 Supercar Driver and father of two, Mark Winterbottom, as Brand Ambassador to help drive awareness of child car seat safety. 


Safety 1st is proud to announce V8 Supercar Driver Mark ‘Frosty’ Winterbottom as brand ambassador for its unique, innovative high quality products that help keep babies safe and secure.  


With Mark as the new face of the brand, Safety 1st will be using his profile to raise awareness around the importance of correct car seat installation and child car seat safety in general.  As the dedicated father of two young boys, both within the child restraint age and being a professional racing driver, where safety is paramount, Mark is the perfect partner for Safety 1st


“I was shocked to hear 4 out of 5 car seats in Australia are incorrectly fitted” says Mark “so when I was approached by Safety 1st to help raise awareness of child car seat safety, I jumped at the chance” 


As an influential figure within professional motorsports, Mark is the ideal spokesperson to represent the brand’s passion for child car seat safety and their single minded focus of making the world a safer and happier place for children.  


Mark’s primary focus will be engaging with families, particularly Dads, to empower them to ‘take control’ of their child’s car seat selection.  Providing them with information so they can make an informed choice about what type of car seat is right for their family and how to correctly install the seat.   


“I’m looking forward to working with Safety 1st to make this new time in your life a little easier so you can focus on what’s really important, helping your child discover life safely” said Mark. 


Mark will be featured in informative videos, TV, print, websites and social media promoting the child car seat safety message, demystifying car seat selection and helping to simplify the installation process.   


“We are really excited to be working with Mark as he is not only a well respected and admired sporting hero but also a parent.  His first hand knowledge and appreciation of driver safety coupled with his vast supporter base is perfect for us and our passion for child car seat safety” said Dean Jennings CEO Dorel Australia. 


To be up to date with V8 Supercar Driver Mark “Frosty” Winterbottom’s appearances and videos, fans are encouraged to visit: or 

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